Why did Line change to Beem?

Line has been the #1 Smart Wallet for working-class Americans across 5,200 cities. While Emergency cash was the no.1 problem we solved for you, we realized that there are so many more areas we could contribute to your financial success ! We heard you, and we are adapting.

Enter : BEEM. 

BEEM is the coming-of-age personification of Line’s warp-speed growth and maturity in delivering relevant and immediate solutions to your emergency financial needs.

Our new name, Beem, reflects who we are at our core. The Beem star you see in the logo is the North star. The North Star is a constant - A dependable guide that offers purpose and fulfilment. It is a beacon, signifies hope and gives direction to never deter from the goal.